Ford Motor, like the other domestic automakers, have had a pretty good year with modest sales improvements. Recalls, however, have become an issue, especially for Ford with the popular 2013 Escape. Between July and September, the all-new crossover has been caught up in four recalls ranging from bulky carpets to engine fires. Brisk sales of the popular vehicle appear to be unaffected, however, as Ford has quickly acknowledged the problems and issued quick fixes or provided loaner cars.
How would I describe, with few words, the domestic auto
business in the past year? How about: Not so good.
Good. Pretty good.
The not so good news?
Sluggish Sales: Vehicle sales
have continued to show improvement over the course of the past year, but the
SAAR (Seasonal Adjusted Annual Rate) figure expected at the end of December is
still only about 15 million units sold.
While way better than the 11.4 million vehicles sold in 2009, it is
still two million short of the glory days prior to the Great Recession when
automakers routinely sold almost 17 million vehicles annually.
Broken cars: Recalls
have been a common occurrence in the auto industry since the government made
them mandatory way back when.
The year 2012 had the fairly typical number of recalls. In Dearborn, however, the folks at the top
must be scratching their heads over the four-in-succession recalls posted by
the National Highway Transportation Safety Association since the introduction
of it Ford’s all-new 2013 Ford Escape crossover.
From stuck carpets to engines catching on fire, it has been
a rough year for Ford since the first recall on July 6 and the last on
September 5, 2012. Fortunately for Ford,
sales of the enormously popular utility vehicle have not been affected too
much. This might be because the company
responded to each recall forcefully by acknowledging the problem, finding a fix
and going out of the way to accommodate buyers of the Escape by offering loaner
cars.
Auto brands struggling:
Another not so good situation for the auto business in 2012 was the
inability of several marques in the U.S. to make much headway in becoming
financially viable in the highly competitive auto business. I’m talking about Buick/GMC, Lincoln, Mazda, Volvo,
Jaguar and Mitsubishi.
GM dropped Pontiac, Saturn, Hummer and Saab in 2009 so they
could focus on the remaining Cadillac, Buick, GMC and Chevrolet brands. The decision seemed to make a lot of sense. It’s far easier to create and promote four
brands than eight.
Cadillac is still struggling but making progress with a raft
of new product. Buick, while sales have improved slightly, is still a little
wobbly. The division that once sold
800,000 vehicles struggled this past year to reach 200,000.
Will the upcoming all-new Buick Encore mini-crossover help to improve sales? That is the unanswered question. If Buick does eventually falter, heaven forbid, then I see GMC joining Buick and meeting up with Olds, Pontiac and the others in car heaven.
Will the upcoming all-new Buick Encore mini-crossover help to improve sales? That is the unanswered question. If Buick does eventually falter, heaven forbid, then I see GMC joining Buick and meeting up with Olds, Pontiac and the others in car heaven.
The post-bankruptcy GM built its dealer organization
combined the Buick and GMC outlets, for the most part, as a single dealer
group. If Buick is gone, GMC sales
aren’t large enough for the truck-only dealer groups to survive. Being a twin of the Chevy trucks, it would
be logical to drop the now 101-year-old GMC brand.
I’ve written about Lincoln’s plight in a recent column. Once selling as many as 230,000 luxury cars
and trucks a year (1990), now Ford Motor struggles to sell 100,000 of the
luxury brand. Let’s hope the fresh, new
product in the pipeline succeeds in resuscitating this once proud marque.
Imports Jaguar, Mazda, Volvo and Mitsubishi are also struggling
to build sales and are fighting to stay viable.
I sincerely hope they all succeed but they all need a boatload of new
buyers in their dealer’s showrooms.
Don’t be surprised to see a merger or two involving these brands in
2013.
The good news? Improving
car sales: In all the gloom and doom,
there is good news, lots of it. Car
sales are on the upswing.
Quality improvements:
Vehicles are getting better (if we ignore the pesky recalls of late). The quality numbers for domestics are nearly
matching the better imports and for the most part, all cars sold today are
vastly improved over the poor quality we suffered through in the 70s and 80s.
Cars are safer: New safety
features, happily, really do work. I
know, because each day that I drive my new Verano I’m reminded. There are chimes to signal that something
might be behind my car and I should stop.
There are blinking lights in my rear view mirror to warn me that a car
is in my blind spot. I’m even warned, with
a noisy beeping sound while backing out of my driveway, that a car is
approaching my driveway from either direction.
It’s all these wonderful passive safety features that caused
my car insurance to actually be LOWER than what it cost to insure my 11-year
old Neon.
Lots of options: I
think it’s good news also that so many new power plant options are now
available to consumers. Want
performance, Camaro and Mustang have reasonably priced models that approach
super car numbers. Want economy, you
have an amazing variety of powertrains available – from all-electric cars like
the Nissan Leaf, Tesla and Fiskars to hybrid models like the segment leader
Toyota Prius and many others.
Then there is the plug-in Chevy Volt hybrid that eliminates
“range anxiety” by offering all electric power for over 35 miles, with a
back-up gas engine available to charge the batteries in the sedan if needed.
So it has been a pretty good year. Depending on what happens in Washington
regarding a resolution to the so-called “fiscal cliff,” auto sales are expected
to continue to improve in the New Year.
If taxes do rise dramatically, this will undoubtedly affect car sales
but no one can predict what the impact will be.
The folks in the auto industry have probably been holding
their breath this past week, hoping that the representatives and senators in
Washington do what they were elected to do and take care of the people’s
business.
This car guy would like to see the playing field be level next
year for the automakers, providing them a whole year of no drama (no higher
taxes, no earthquakes, no floods, no tsunamis, etc.) Then just maybe we’ll see U.S. auto sales
again attain the 17 million-level and jobs will be created and more safe cars will
be bought and enjoyed on our highways.
Permit me to use this year-end column to wish all readers a
Prosperous and Happy New Year.