Big grilles, side sweeps and fender jewelry

The current "hot" automotive design trend used by designers is the sculptural side sweep.  Utilized successfully on the Hyundai Sonata, the design device gives a vehicle the appearance of being longer and in motion.  In addition to sedans, coupes and convertibles, the side sweep is also found on a number of crossovers and a few minivans.

Auto News trade journal writer Lindsay Chappell wrote a column a while back on auto design.  He started his article with this statement:  “When it comes to designing a new car, it’s really, really hard to do anything new.  Disassemble the pieces of the coolest new designs, and the chances are you’ll have the funny feeling that you’ve seen them all before.”  I can add an amen to that!

Oliver Stefan, head of design for the Volkswagen brand, explained to Lindsay that auto designers using the same design elements on different models around the global industry can’t be helped.  Stefan explains, “I have been working on new design ideas before and I will go to a motor show and look around.  And I will see the same idea already showing up in other cars there.   It’s a remarkable thing.”

According to Stefan, designers from around the world read the same car magazines, go to the same movies and they see the same technologies.  He says similar design cues are not the result of corporate espionage but “just…the same ideas floating up in different places.”

Chappell then goes on to list the long list of auto design elements found on a large number of vehicles worldwide.  Let’s start with one that has been with us the longest, the stylized side vent on the front fender.   I don’t recall who started this practice on a family sedan or SUV, but in the old days they were only found on roadsters. 

Today, you find the chrome pieces on everything from the most expensive SUV (the Cadillac Escalade is a good example) to an inexpensive sub-compact like on the little Ford Fiesta.  But the trend is fading and fewer vehicles use the useless design device.

The current “big thing” design element is the use of a noticeable accent line along the side of a vehicle.  It’s hard to find either a car or crossover without one.  It has become so prevalent on the smaller crossovers that this writer has a devil of a time telling them apart, as they all look the same. 

The ubiquitous accent line can be seen on dozens of vehicles with the Hyundai Sonata being the poster child of the marque using it early and with great success.  According to designers, the angled line, starting high at the rear fender and “lunging” forward and downward to the front fender, give the impression of motion.

Another universal adaptation of a design element mentioned by Chappell is locating the radio antennae on the top of the roof back by the rear window.   According to Chappell, Volkswagen had the clever idea of offering this feature on several models several years ago.  Now the design cue is found on nearly all models of vehicles, from stately luxury sedans to minivans.  According to Chappell, the stubby little radio knob on the roof gives vehicles “ the personality of a remote-controlled toy racer.”

I’m sure most readers have noticed the increase use of LED “eye lashes” on the front-ends of a number of vehicles on sale today.   Chappell shows a photo of an Audi as one of the first to using this design element across all of its models.   In effect, the bright line of lights serve as both a clever and distinctive design cue and also effectively serves as a bright daylight running light.   While not all of the American brands have embraced this newest look, it probably will only be a matter of time before the trend is more widespread.  The all-new Cadillac ATS and XTS have the feature, as does the refreshed Chrysler 300 and 200.  Even Ford has joined the parade and offers the LED lights on a number of new models including the Escape.

Car nuts reading this column are probably familiar with the 2002 BMW 7 Series and its controversial “Bangle Butt.”  Devotees of BMW who didn’t like the new look gave the derisive term to the car.  They weren’t happy when BMW head designer Chris Bangle opted to use a larger and higher rear end than previous generations. 

Well, observers may have not liked the new look but BMW buyers did.   That generation of the 7 sold better than any other.  In the ensuing decade a number of luxury automakers have adopted the look as well as others, including GM with the re-skin of the Chevy Malibu.

Other styling trends mentioned by Chappell that seem to have caught all designer’s fancy include the roof spoilers on crossovers that extend over the rear window.  The Civic CR-V and the Chevy Equinox are examples.   Oversized radiators are the rage with many brands.  Probably the biggest advocate of the big grille is Audi on the car side and GMC with its Terrain and Ford with the Super Duty on the truck side.

I’ve complained in a previous column about poor visibility in current vehicles.  It seems that all the automakers have followed the recent trend in putting really thick “C” and “D” pillars on cars and crossovers/SUVs.   This look is cool but I hope it only stays popular for a short time. 

So there are a slew of auto design elements that seem terribly derivative.   Auto News’ Lindsay Chappell asked, “Why is that.”  Clay Dean, former executive director of GM’s global design and Cadillac design director, told Chappell that there are two primary reasons why this has happened between competitors.   Says Dean, “We have crash standards and pedestrian protection guidelines that tell us what we have to do”  “How far can a hood deflect before it hits the engine?  Those issues affect what the front of a car looks like.”

Dean also adds, “If a design shows up at an auto show today and people like it, you’re going to see those same trends on other concept cars within the year.  I’m not sure that’s a good thing.” 

So will we ever see a huge departure in how a vehicle looks in the foreseeable future?  Sadly, it doesn’t look that way.   For cars and trucks to sell well, you have to please the masses.  Taking chances on a bold, new, never-before-used automotive design is a risk few, if any, automakers are willing to take.